A true Libra, Allison is a lover of beautiful things, people and places. She is an Enneagram 4 and INTP. Allison is the co-host of Already Friends Podcast, a business optimization coach and certified travel agent. Outside of thrifting, she enjoys trying new coffeeshops, yoga, traveling, journaling, picnics, photography and hanging with loved ones.

Her secondhand reselling journey started in high school and continued to grow as she saw the positive impact of keeping items in circulation. After college, in the fall of 2018, Allison did pop ups at local cafes, sorority houses and farmer’s markets. Then she had a more permanent pop up shop called New Wave from 2020-2023, and then finally opened 1404 Collective in March 2023.

Keep up with her social media channels:
@allisonwetig | @alreadyfriendspodcast